BRC Imagination Arts – World Expo experience

BRC Imagination Arts is an experience design and production agency that creates experiences global audiences love. For more than three decades, our masterful storytellers have helped iconic expo pavilions, museums, and brands all over the world tell their stories in ways that engage audiences and inspire brand loyalty.

BRC has more than 30 years of experience creating, designing and producing breakthrough, award-winning country and corporate pavilions for World Expo clients. Our team has participated in every World Expo since 1982, including expositions in Vancouver, Osaka, Brisbane, Seville, Taejon, Aichi, Shanghai, Yeosu and Milan. Most recently we designed and produced the visitor experience for the European Union Pavilion at Milan Expo 2015. Our expo team includes the world’s most experienced, sought after leaders in expo planning, design, production, media, sponsorship and operations that have created innovative pavilion experiences that continue to push boundaries and expand the rules of “what’s possible.” Collectively we have more than a hundred years of expo experience, and we’ve shared our expertise in numerous expo-related publications and speeches.

We have worked with some of the most respected and acclaimed clients in the world including; Majid AL Futtaim, Solidere, Tatweer, OMRAN, Al Zorah, Coca-Cola, European Union, Ford Motor Company, Penord Ricard, General Motors, and China Mobile. We have a decades-long track record of opening projects on time and budget with proven results in guest satisfaction surveys and on social media. Our pavilion experiences have been recognized with greater than a 90% approval rating among international expo visitors, high social media engagement, and numerous creative excellence awards, including two Academy Award nominations for media we created and produced for World Expo clients.

For more information on BRC’s Expo work and how we can tell your Expo story, please visit: or email at


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